According to the Specialty Coffee Association of America, coffee which scores 80 points or above on a 100-point scale is graded "specialty." Specialty coffees are grown in ideal climates and are distinctive because of their full cup taste. The unique tastes are a result of the special characteristics and composition of the soils in which they are produced.
Schuil said for her to enter the specialty coffee industry at that time was exhilarating, as it was still practically an unknown in the world of consumers.
“I honestly think I take after my dad with his entrepreneurial spirit,” Schuil said. “It was something new that nobody knew. It was fun being on the ground level. I fell in love with gourmet coffee.”
Evans, P. (2014, November 21). Inside Track: Schuil finds specialty coffee industry to her taste
Grand Rapids Business Journal