January 23, 2020

Before we dive too deep into 2020, our team is slowing down and looking up to thank you for your ongoing support of Schuil in a year of significant growth and change. 2019 brought a lot of opportunity and some significant milestones. We’ve outlined a few of our favorites in the list below: 


Welcoming Sparrows to the Schuil family --- in late 2018, our team purchased the wholesale business of one of our favorite specialty coffee roasters: Sparrows Coffee. The addition of Lori and Cody to the Schuil family has helped us thrive in a competitive marketplace. And the new Sparrows packaging… we’re in love. Buy it at Sparrows at 1035 Wealthy in Grand Rapids, online, or at other retail outlets like Bridge Street Market and Kingma’s.


Launching on Amazon --- our premium roasted coffee is now available on Amazon.com! This was a big leap for us, allowing friends and family all over the country quick access to Caramel Creme, Michigan Maple, and more via Amazon Prime and one or two-day shipping. This launch complements our own e-commerce business and gives us even more capacity to meet growing demand. 


Renovating our 29th Street space --- this year brought some big changes to our space, located on 29th Street in Grand Rapids. Our space and seating doubled during a few months long renovation, with a new outdoor patio also being added. See pictures here. We also installed a much larger, much improved espresso machine. Renovations meant Schuil was not only bigger, but also better. 


Adding pastries and other treats --- one of our favorite partnerships and collaborations this year was with The Donut Conspiracy, a Grand Rapids-based donut shop featuring some of our favorite sweet and savory breakfast treats. Their products are now available to pair with Schuil coffee in our shop. We are also super excited to be working with New Hotel Mertens. You can find their delicious croissants and other French goodies in our shop. Boba teas were also added to our menu during the summer months. We’re excited to offer “bubbles” again in the coming months.  


Growing to new heights --- Schuil expanded into Illinois for the first time in 2019 and also became available in Meijer stores throughout the Midwest. This was a significant move for our team. We also partnered with several amazing organizations to create specialty-grade coffee for great causes. Our nonprofit partners include Wedgwood Christian Services, Special Olympics of West Michigan, Arise Rwanda, and Paws with a Cause. Proceeds from each of these partnerships help transform lives and communities.


Our team is grateful for each of these big moments, but even more so for the day-to-day interactions we have with you and all those who love our coffee. Thank you for your continued support and encouragement. Here’s to 2020!